Nalm, Founder of Beluravo

OUR STORY

Meet the Founder

Beluravo began with a simple belief: beautiful desserts shouldn’t have to wait for a special occasion.

My journey with macarons began years before Beluravo. What started with learning, experimenting, and making macarons grew into a full bakery business, producing thousands of macarons for celebrations, gifts, businesses, and customers across the country.

Along the way, I learned something important.

Macarons are often treated as a luxury — something beautifully packaged, carefully displayed, and saved for weddings, parties, or expensive gift boxes. But I never believed they had to be that way.

I wanted to create a macaron that could still feel beautiful and special, but also belong in everyday life.

A little treat after dinner. Something to share with your family. A box brought to work. A sweet surprise for a friend. Or simply something you bought because Tuesday felt like a good enough reason.

That idea became Beluravo.

Beluravo brings together everything I have learned through years of making macarons with a different purpose: creating beautiful, approachable desserts made for everyday moments.

We focus on thoughtfully made flavors, beautiful colors, and ingredients chosen with care — including natural colors and no artificial preservatives — while keeping our macarons approachable enough to enjoy more often than just once in a while.

Because I believe beauty doesn’t have to be extravagant, and something special doesn’t have to be reserved for a special day.

“Everyday deserves beautiful.”
Nalm Founder, Beluravo